As a society, we are entering an increasingly narcissistic phase, enabled by web technologies — a theory that is articulated in Wired’s recent cover story. As the Wired writer quips, “Like it or not, we are all public figures now — famous, as the new cliché goes, for 15 people.”
The evolution of blogging platforms needs to match these societal and demographic changes. I think folks who are blogging now (no, not just tech bloggers) are different from some of us early bloggers — they use different tools and services and have different views of sharing. In many ways MySpace and Facebook have changed what is OK, and what is not OK online.
With that as a sub-text, it is good to see the blogging systems start to evolve. Kudos to Six Apart for making the first major move. Suddenly, blogging tools are more fun — and social.